New Jersey is the home of the American Casein Company. Lang, Inc., one of the largest manufacturers of powder supplements, purchased a manufacturing facility in Scotch Plains, NJ in 2021. The company’s primary focus is Whey Protein isolate and related ingredients. They also produce a line of flavored protein drinks.
Lang, Inc. recently decided to add micellarcasein to their powder supplement line after conducting studies in Europe. According to Lang, they have “considered the advantages of using this milk protein ingredient, which is nearly identical to human casein, for several years.” They believe that the addition of the caseinate will strengthen their Casein brand in the New Jersey market.
As for when they will start marketing their new product line in the new jersey market, Lang has said that they will begin promoting it at the end of 2021. The company is currently seeking partners in the new Jersey market and is considering several options. One option is to launch a store in the state, but there are no recent talks of this happening. Instead, American Casein will be marketed through direct sales channels and online.
This move by the American casein company marks a significant turnabout in their business strategy. Over the last several years, Casein products have been on the verge of bankruptcy because of declining sales in Europe, but now the company appears to be serious about building a profitable home based business in the northeast. Recent announcements of new product lines and joint ventures with well-known brands indicate that American Casein is moving forward in a new direction. For example, they recently entered into a deal to distribute Proactol, a prescription liquid treatment for osteoarthritis, in the state of New Jersey. This is a big move forward for Casein in a market that is already extremely competitive.
In addition to the new Jersey store, American casein company is also working on a distribution network for their all natural powder form of Casein available in pharmacies in New Jersey and Maryland. This powder is a supplement to the human casein protein that causes an increase in protein synthesis and metabolism. When these proteins are metabolized, the body can use them for repairing damaged tissues and enhancing muscle growth and repair. This powder is currently being distributed in 30 states including the upper Midwest.
Okay, let’s talk about some of the benefits of American casein powder. What is it compared to some of the other products out there? First of all, what is it not? American casein does not contain gluten or casein that is derived from cow’s milk. The protein is completely natural and derived from soy beans. The only two products that are related to this are tofu and red meat, both of which are not approved by the FDA for human consumption due to the fact that they may be contaminated with bovine growth hormones.
Now, let’s talk about the American casein company itself. They produce a variety of whey protein shakes, pre-workout drinks, and health and nutrition products that you can take advantage of when you are in need of a protein supplement. Many of their nutritional supplements are made with only high quality ingredients in mind. All of the ingredients in their health and nutrition products are carefully sourced and tested for contaminants and solvents, to ensure that they will not harm your body when they are ingested. They also take great care to make sure that their products are packaged in clean, sterile packaging to ensure that your body can absorb all of its health benefits. If you want to get your casein, tofu, or red meat from a reputable company that is manufactured in the United States, Rocket Lash is the only place that you have to go.
